Indexed Reputation
Digital technology assigns social positioning by attaching a reputational level to individuals based on the field they pursue. In simple terms, when someone asks about a person’s name, the first response is often to conduct digital “stalking” across online platforms—to examine how far their reputation, portfolio, track record, and professional trajectory extend within their chosen field. In the academic world, this logic operates even more strongly. Numerous indexing and ranking systems effectively place scholars under a regime of measurement, where individuals become bound—and in many ways constrained—by quantifiable indicators. This reality feels suffocating, yet it remains difficult to escape, even when one is reluctant to accept it. Therefore, anyone’s arrogance about past greatness may ultimately become nothing more than a fading name and a diminishing brand, day by day, because the public and netizens judge what is displayed in those indexing and ranking systems. This condition is dangerous for those who continue to think within narrow, insular frameworks.
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